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吻,结婚,杀戮。PANTONE颜色

2021年2月26日

如果说情人节我们应该聊点什么,那应该是 关系。 等等--也许应该是颜色。玫瑰是红色的,紫罗兰显然不是蓝色的,我们怎么能不谈呢?色彩作为一种常态存在于创意人的生活中。每天,都是色彩的挑选者和我们对抗世界。今天,你将和我们一起参加一个"亲吻、结婚、杀戮"的游戏,在这个游戏中,我们会有点过于激动地谈论我们和某些PANTONE颜色的关系。我们制定了自己的规则,所以#TeamAquí队#不再是"亲吻"、"结婚"和"杀戮"三个选项,而是从所有PANTONE颜色中选择。你准备好了吗?

伊夫林会'亲吻'...

深色长春花,PANTONE 2368C

我们不想告诉你这一点,但这个爱情故事没有快乐的结局。有些人我们有一种爱恨交加的关系--颜色也是如此。前一刻你还对它们爱不释手,下一刻你就会听到自己说:"我没有嫁给这种颜色。"对伊夫林来说,深长春花色符合这一要求。你可以说它是紫色和蓝色的爱情结晶,或者有人会称它为紫罗兰--顺便说一下,这不是蓝色。

最初吸引她的是它的动态个性和明亮的能量。"我并没有经常看到它。这种颜色的特点是,它似乎还没有一个与之相关的身份;它给人的感觉是中性的,而且似乎可以独立发展,"伊夫林说。既然如此,在谈到这种晦涩的颜色时,可能有很多空间可以探索。就我们所知,这种颜色还没有达到顶峰。

虽然可能性可能是无穷无尽的,但在我们的设计作品中使用一种颜色时,接受度是我们必须考虑的问题。"我们以前在项目中试验过这种颜色,但它并不受人欢迎。人们通常对采用不熟悉的东西感到忧虑。它是一种很好的颜色,但不是最容易应用的。"伊夫林表示,看起来有点沮丧。黑长春花虽然独特,但还没有驾驭一个人们可以理解的明显特征。它是自由奔放的,不断处于被定义的过程中。

"我不会嫁给它,因为我不相信它是为我准备的。然而,我希望有一天它能找到属于自己的地方,"伊夫林坦言。这是真爱吗?

玉婷会'嫁给'...

海军蓝,PANTONE 655C

在这个爱情故事中,于婷可能会或可能不会单膝跪地。你能看到自己与之共度余生的一种颜色是什么?这是一个巨大的承诺,但我们要告诉你--雨婷已经准备好了。海军蓝是她坚信自己永远不会厌倦的颜色,我们相信你们中的许多人都能体会到(在某种程度上)。

这种颜色无处不在,这是有原因的。"它是一种适合各种场合的颜色。当没有选择时,你绝对可以依靠它来实现。它能与一系列颜色搭配,使其成为最通用的颜色之一,"于婷说得很有信心。它不仅是一种适合各种场合的颜色,也适合所有人。你不会在使用它时犹豫不决,也不会在接受它时挣扎。可靠和平易近人--这些都是它所提供的迷人的品质。我们不得不承认,海军蓝永远不会过时。它最常被描述为安全,这对一个颜色来说并不是最糟糕的事情,绝对是在婚姻伴侣中需要寻找的东西。

"它没有什么个性,但它绝对能与有个性的颜色相配。你可能有一天会厌倦它,但你很快就会发现自己会回到它身边。"于婷半笑着说。

玛丽亚会 "杀死"...

步枪绿,PANTONE 4224C

老实说,对于游戏的这一部分,我们更愿意使用 "忽视 "这个词,因为我们从来没有想 "杀死 "任何颜色。有些爱情故事是关于接受不相容的问题;解开关系中丑陋的真相。哪种颜色让你感到不安?作为一个色彩爱好者,玛丽亚挣扎着要做出决定。接近的颜色是 "步枪绿",这种绿色的色调被她描述为"一片垂死的树叶"。

玛丽亚说:"它看起来好像没有足够的叶绿素;非常没有生气,"她看起来好像给了这种颜色很多机会来证明自己。步枪绿让我们想起了军队的制服,这种颜色的唯一目的是为了帮助伪装。从本质上讲,它是一种能很好地融入和不引起注意的颜色,这就是为什么它在每个人都在争夺注意力的创意产业中会被忽视的原因。还值得考虑的是,我们生活在一个希望意味着一切的时代,而这种颜色并不能做到这一点。

"里弗尔绿色的沉闷让人觉得死气沉沉。它不能唤起任何强烈的情感,也不能激励我。"她用一种悲伤的语气表达。

在这次谈话的最后,我们认识到,在不同的情况下,我们会对不同的颜色产生兴趣。在创造性的世界里,没有一成不变的东西!但如果你必须选择呢?但如果你不得不选择呢?你们当中有谁对某些颜色有强烈的感觉?也许现在是时候坦白了。

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Kiss, Marry, Kill: PANTONE Colours

February 26, 2021

如果说情人节我们应该聊点什么,那应该是 关系。 等等--也许应该是颜色。玫瑰是红色的,紫罗兰显然不是蓝色的,我们怎么能不谈呢?色彩作为一种常态存在于创意人的生活中。每天,都是色彩的挑选者和我们对抗世界。今天,你将和我们一起参加一个"亲吻、结婚、杀戮"的游戏,在这个游戏中,我们会有点过于激动地谈论我们和某些PANTONE颜色的关系。我们制定了自己的规则,所以#TeamAquí队#不再是"亲吻"、"结婚"和"杀戮"三个选项,而是从所有PANTONE颜色中选择。你准备好了吗?

Evelyn would ‘kiss'...

Dark Periwinkle, PANTONE 2368C

We hate to tell you this, but there's no happy ending to this love story. There are people that we have a love-hate relationship with - colours as well. One moment you are head over heels with them, the next you hear yourself saying, “I'm not married to that colour." For Evelyn, the Dark Periwinkle fits the bill. You could say that it's the love child of purple and blue, or some would call it violet - which by the way, is not blue.

What first drew her to the colour was its dynamic personality and bright energy. “I don't see it around a lot. The thing about this colour is that it doesn't seem to have an identity tied to it yet; it feels neutral and seems to thrive well on its own," said Evelyn. That being said, there's probably a lot of room to explore when it comes to this obscure colour. For all we know, this colour hasn't peaked yet.

Though the possibilities might be endless, acceptance is something we have to consider when using a colour in our design works. “We've experimented with this colour in projects before and it isn't a crowd favourite. People are usually apprehensive about adopting something unfamiliar. It's a nice colour but not the easiest to apply." Evelyn expressed, looking slightly disheartened. The Dark Periwinkle, though unique, has not yet harnessed a distinct characteristic that people can relate to. It's free-spirited and constantly in a process of being defined.

“I wouldn't marry it because I'm not confident that it's for me. However, I hope one day it finds where it belongs," Evelyn confessed. Is this true love?

Yu Ting would ‘marry'...

Navy Blue, PANTONE 655C

In this love story, Yu Ting may or may not have gotten down on one knee. What is one colour that you could see yourself spending the rest of your life with? It's a huge commitment, but we're telling you - Yu Ting's ready. The Navy Blue is the one that she firmly believes she would never get tired of and we're sure many of you can relate (to a certain extent).

This colour is everywhere, and there is a reason for it. “It is a colour for every occasion. When running out of options, you can definitely count on it to make it work. It goes well with a range of colours, making it one of the most versatile colours," Yu Ting spoke with such conviction. Not only is it a colour for every occasion, it's also for everyone. You'll never hesitate to use it or struggle to accept it. Reliable and approachable - these are the charming qualities that it offers. We have to admit, the Navy Blue never gets old. It's most commonly described as safe, which is not the worst thing for a colour and definitely something to look for in a marriage partner.

“It doesn't have much of a personality but it definitely goes well with colours that do. You might get bored of it some day, but you'll soon find yourself going back to it," Yu Ting said with a half-smile.

María would ‘kill'...

Rifle Green, PANTONE 4224C

Honestly, we'd prefer to use the word ‘neglect' for this part of the game because there's no colour we'd ever want to 'kill'. Some love stories are about coming to terms with incompatibility; unpacking the ugly truths of a relationship. Which colour makes you uneasy? As a lover of colours, María struggled to make a decision. The colour that came close was the Rifle Green, the shade of green that she describes as “a dying leaf."

“It looks as if it doesn't have enough chlorophyll in it; very lifeless," said María, looking as if she has given this colour many chances to prove itself. The Rifle Green reminds us of the army uniform where the sole purpose of the colour is to help in camouflaging. Essentially, it's a colour that does well in blending in and not drawing attention, which is why it would be neglected in the creative industry where everyone is vying for attention. It's also worth considering that we live in a time where hope means everything, and this colour just doesn't do it.

“The dullness of the Rifle Green makes it feel dead. It doesn't evoke any strong emotions or inspire me," she expressed with a tone of sadness in her voice.

At the end of this conversation, we recognise that we'd be intrigued by different colours in different situations. There's no such thing as one-size-fits-all in the creative world! But what if you had to choose? Any of you have strong feelings towards certain colours? Maybe it's time to confess.

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