I'm bursting with excitement to share some news with you all today. It's been a journey of self-discovery, a labor of love, and a true transformation, but I am thrilled to announce the all-new Aquí. After six amazing years, we took a step back to reflect on our brand's essence, values, and how we communicate with the world. Today, I am beyond thrilled to present to you the revitalized Aquí.
At Aquí, our passion has always been collaborating with ethical brands from around the globe to create exceptional works. We believe in the power of purpose-driven and genuine storytelling that strikes a chord. That core philosophy remains unchanged. However, what has evolved is the way we express ourselves as a brand. We wanted to create a space that feels inclusive, warm, and inviting to all. Picture a change of seasons; a new backdrop washed in a soothing neutral hue to set the tone - fresh and vibrant.
Throughout this refresh, we questioned our brand identity, carefully ensuring that nothing got lost in translation. We delved into the tiniest details, dropping “design” in our name, exploring new fonts and colors, curating an experience that is visually captivating and emotionally resonant. It's not just about aesthetics; it's about capturing the true essence of Aquí in a way that authentically reflects who we are and what we stand for.
Watch us traverse The Seasons and explore the Overpass, two fonts we’ve newly adopted and paired to infuse our tone of voice with an undeniable poise and an air of timeless elegance.
Step into our playground, where cream takes center stage and plays the role of of a blank canvas; a neutral backdrop perfect for our imaginative endeavors. It may come as a surprise to many, but we have also decided to introduce secondary brand colours to unveil our fun and dynamic side. These lively companions will be seen in our branded projects such as Creative Chats and many more in the pipeline, injecting a dose of whimsy into our visual expression.
I'm deeply grateful to my incredible team. With this transformative journey, we aim to present a whole new side of Aquí, where you feel welcomed, seen, and understood. Aquí is a promise of excellence, purpose, and authenticity. As we unveil our refreshed brand, I'm filled with excitement and pride. This milestone is a testament to our phenomenal team, whose talent, dedication, and creativity have shaped this endeavor.
So, I invite you to embark on this new chapter with us, this thrilling journey of reinvigoration and authenticity. Discover the subtle shifts, the nuanced details, and the profound impact they have on our brand. Immerse yourself in our world and experience firsthand the passion, purpose, and commitment that define Aquí.
Thank you for being part of our story. We are honored to have you by our side, and we can't wait to continue creating meaningful, purpose-driven works that inspire, captivate, and leave a lasting impression.
With boundless gratitude,
María
