如果你一直在我们的Instagram上关注我们,你会知道我们最近推出了不同的字体,作为 "你的类型 "系列的一部分。我们将每一种字体人格化,让你--我们的朋友--来决定 "你的字体是什么"。作为每个品牌设计过程的基本组成部分, "字体就是品牌",Elizabeth Carey Smith说得最好。而这正是我们想通过这个系列来强调的。我们希望你能和我们一样,对Tilda、Futura、Comic Sans和Grumpy的个性进行视觉化。
既然你已经告诉我们你的类型,现在是我们告诉你我们的类型的时候了:
继Josefin Sans之后诞生的兄弟姐妹,Josefin Slab是由Santiago Orozco设计的板式衬线字体。它的打字机风格属性和几何特征让你感到一种优雅的感觉。为它增添趣味性的是倾斜的 "e"--这是约瑟芬家族的一个独特的小怪癖。
我们喜欢我们与Josefin Slab为Fennel Café创造的外观,因为它补充了该品牌散发的个性和氛围。
Baufra是一种人文主义的无衬线字体。凭借其几何特征,Baufra显得整洁而平衡。人文主义字体以其柔和和可读的外观而闻名,这一点对Sequential Skin的品牌很重要。
我们喜欢这种字体以其简洁的曲线和均匀的笔触充分发挥了Sequential Skin的几何符号的潜力。Baufra是现代和当代之间的中间地带,对于一个努力在看起来专业和商业之间找到平衡的品牌来说是完美的。
Larish Neue是由Radim Peško在Larish Alte字体的基础上设计的一种衬线字体。据称,Neue是Alte的一个当代设计。受二十世纪早期印刷品的启发,Larish Neue是一种时尚的衬线字体。该字体的笔画不太张扬,被赋予了适量的特征--那种不会让人感到害怕的类型。
我们喜欢它的友好和平易近人的性格,以及它保持专业水平的能力。而这正是Milestone想要成为的--一个让人感到舒适和安心的品牌。
TS Ornitons是一种无衬线字体,具有强烈的冲击力。TS Ornitons具有类似于闪电的视觉属性,使你想起了一场比赛。它使你充满能量,让你振奋。
FF18是一个需要感觉到大胆和宏大,但也与当今世界相关的活动。我们喜欢TS Ornitons如何点燃战斗精神,让你感受到一种冲动,一种让你思考速度和运动的冲动。
If you have been following us on our Instagram, you would know that we have recently introduced different typefaces as part of the What’s Your Type series. We personified each of the typefaces and had you - our friends - to determine “What’s Your Type”. A fundamental part of every branding design process, “Type is Branding,” Elizabeth Carey Smith says it best. And that is what we wanted to highlight through this series. We hope you had as much fun as we had visualising the personality of Tilda, Futura, Comic Sans and Grumpy.
Since you have told us about your type, it is time we told you about ours:
The sibling born after Josefin Sans, Josefin Slab is a slab serif typeface designed by Santiago Orozco. Its typewriter style attributes and geometric characteristics makes you feel a sense of class and elegance. What adds to the playfulness of it is the slanted “e” - one of the distinct little quirks of the Josefin family.
We love the look that we created for Fennel Café with Josefin Slab as it complements the personality and vibe that brand exude.
Baufra is a humanist sans-serif typeface. With its geometric features, Baufra appears neat and balanced. Humanist typefaces are known for its soft and legible appearance, something that was important for Sequential Skin’s brand.
We love how the typeface brought out the full potential of Sequential Skin’s geometric symbol with its clean curves and even strokes. Baufra is the middle ground between modern and contemporary, perfect for a brand that strives to find a balance between looking professional and commercial.
Larish Neue is a serif typeface designed by Radim Peško based of the Larish Alte typeface. The Neue is said to be a contemporary design of the Alte. Inspired by early twentieth century prints, the Larish Neue is a stylish take on the serif typefaces. With strokes that are not too flamboyant, the typeface is given the right amount of character - the kind that does not intimidate.
We love it for its friendly and approachable disposition, as well as its ability to retain a level of professionalism. And that was what Milestone wanted to be - a brand that makes people feel comfortable and and at ease.
TS Ornitons is a sans serif typeface that packs a punch. With visual attributes that resembles the lightning, TS Ornitons reminds you of a race. It fills you up with energy and gets you pumped.
FF18 was an event that needed to feel bold and grand, but also relevant to today’s world. We love how TS Ornitons ignites a fighting spirit and makes you feel a rush, one that makes you think about speed and movement.
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