Joe

乔:我们最糟糕的设计噩梦

2020年10月13日

在Aquí,我们对咖啡非常讲究。你可以放心,我们在设计方面也是一样的。作为狂热的咖啡饮用者,我们经常会问:"你喜欢喝什么样的咖啡?"而作为一家设计公司,我们喜欢问,"你喜欢什么样的设计?" Joe是我们--#TeamAquí--分享我们的设计灵感的一个博客。

"墨菲定律(Murphy's Law)指出:"如果事情可能出错,它就会出错。这句格言不是你选择相信的,而是你在某些时候被迫接受的。生活中最糟糕的事情会悄悄接近你,让你措手不及,无论你认为自己有多么细致或准备。今天,我们探讨我们最糟糕的噩梦--尚未爆炸的定时炸弹和已经爆炸的炸弹。

这绝不一项印刷工作

"他们说:"玛丽亚,只要把它印出来就行了。那是工作室里热闹的一天,每个人都在为一个重要的客户会议做准备。当时,玛丽亚是一名初级设计师,在最后一刻被赋予了印刷工作的任务。你一定在想:"这只是一个印刷工作!"好吧、 任何印刷工作都不是单纯的印刷工作.请注意,这不是你通常在A4纸上进行的黑白印刷--而是彩色的A1海报印刷。

当所有人都沉浸在这个大事件中时,她最不想成为的就是麻烦。玛丽亚相信自己的直觉,点击了 "打印 "按钮。"可能发生的最坏情况是什么?"她心想。这个问题立即得到了回答,海报的颜色和纸张都不对。"我会被解雇的,"这是随后的想法。

"这太可怕了,我觉得自己很无能,压力很大。这绝对是一场噩梦,也是一个重要的教训--有疑问时,一定要问。

一般来说,印刷工作是非常难以预料的。这个过程可能真的很痛苦,特别是对于那些从事创意产业的人。即使是最终作品的处理也是非常有压力的,因为这关系到很多事情。确保在送去印刷之前进行多次检查,因为没有回头路可走。

意外的模仿者

"如果有一天你发现一个与你设计的标志一模一样的标志,会怎么样?"这是一个让Evelyn作为一个设计师时刻保持警惕的问题。

今天的技术已经彻底改变了创作者寻找灵感的方式。在Pinterest、Behance等平台上,有无数的艺术或设计作品可以轻松获得。当艺术家或设计师不断为庞大的作品库做贡献时,我们如何避免抄袭?或者我们应该问:在今天的设计界,什么算作是抄袭?

"我一直在考虑抄袭的问题。这是非常可怕的,因为我实际上无法证明一个想法的所有权。在学校里,我的讲师总是提醒我们做更多的研究,不仅仅是为了获得灵感,而是为了确保我们避免设计已经存在的东西。这一点直到今天还让我产生共鸣。"伊芙琳告诉我们,她可能在思考这样的案例是否是偶然发生的。

我们生活在一个大多数东西都已经被测试或发明的时代。我们想出的每一个好主意,都会引出一个问题:以前有人做过吗?

备份,只有你能拯救 你自己

从字面上看,就是备份。唯一能按下 "保存 "并被保存的人是你。如果于婷为她因崩溃而丢失的每个文件准备了一美元,她仍然无法找回她的文件,因为金钱买不到幸福,而真正的幸福是知道你有备份

"曾经有一段时间,我经常在没有原始文件副本的情况下随手修改设计。试图从记忆中重现原作是最大的时间浪费,但也是最大的教训。"于婷反思,熟悉的情绪再次浮现。

就是这些小事,当你低估了它们时,就会得到最好的结果。那些坚持良好做法的人在逆境中总是会得到回报。自满是灾难的秘诀,因为任何可能发生的事情都会发生。当然,有时这些事情的发生就是我们无法控制的。但你做了多少事情来软化打击?

我们不想告诉你这个,但墨菲定律是不歧视的。一个好的应对机制是相信所有事情的发生都是有原因的,每一个最糟糕的噩梦中都有一线希望。正如玛丽亚经常说的"C'est La Vie"。噩梦不会永远持续下去,从你过去的错误中学习,并尽力不重复它们。

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Joe: Our Worst Design Nightmares

October 13, 2020

在Aquí,我们对咖啡非常讲究。你可以放心,我们在设计方面也是一样的。作为狂热的咖啡饮用者,我们经常会问:"你喜欢喝什么样的咖啡?"而作为一家设计公司,我们喜欢问,"你喜欢什么样的设计?" Joe是我们--#TeamAquí--分享我们的设计灵感的一个博客。

“If something can go wrong, it will,” states Murphy's Law. The adage is not something you choose to believe in, but one that you are forced to come to terms with at some point. The worst things in life have their way of creeping up to you and catching you off guard, no matter how meticulous or prepared you think you are. Today, we explore our worst nightmares - the time bombs that have yet to go off as well as those that have.

It's Never Just a Print Job

“María, just get it printed,” they said. It was a bustling day in the studio and everyone was preparing for an important client meeting. A junior designer then, María was being tasked with a print job at the eleventh hour. You must be thinking: “It’s just a print job!” Well, no print job is ever just a print job. Mind you, it wasn’t your usual black and white printing on A4 paper - it was A1 poster printings in colour.

While everyone had their heads deep in the big event, the last thing she wanted to be was bothersome. María trusted her gut and clicked on the ‘print’ button. “What’s the worst that could happen?” she thought to herself. That question was immediately answered, with posters that were neither in the right colours nor paper. “I’m going to get fired,” was the thought that followed.

“It was horrible, I felt so incapable and stressed out. It was definitely a nightmare and a big lesson learnt – when in doubt, always ask,” María recounted, looking slightly jittery.

Print jobs in general are highly unpredictable. The process can be really painful especially for those in the creative industry. Even the handling of final artwork is really stressful as there is a lot at stake. Make sure to conduct multiple checks before sending to print because there is no going back

The Accidental Copycat

“What if one day you found a logo that looks exactly like the one you have designed?” That is a question that keeps Evelyn on her toes as a designer.

Today’s technology has revolutionized the way creatives find inspiration. There are a myriad of art or designs easily accessible on platforms such as Pinterest, Behance, and many more. As artists or designers continue to contribute to an extensive library of works, how do we avoid plagiarism? Or should we ask: What counts as plagiarism in the world of design today?

“I’ve always thought about plagiarism. It’s very scary because I can’t actually prove the ownership of an idea. In school, my lecturer would always remind us to do more research not just to get inspiration, but to make sure that we avoid designing something that already exists. That is something that resonated with me till today,” Evelyn told us, probably pondering if such cases have happened by accident.

We live in a time where most things have either been tested or invented. With every great idea we come up with, it begs the question: has someone done it before?

Back Up, Only You Can Save Yourself

Literally, back up. The only person who can press ‘save’ and be saved is you. If Yu Ting had a dollar for every file she had lost to a crash, she still wouldn’t be able to get her files back because money can’t buy happiness, and true happiness is knowing that you have back up.

“There was a time when I used to make design changes on the go without having a copy of the original file. Trying to recreate the original artwork off your memory is the biggest time waster, but also the biggest lesson,” Yu Ting reflected, familiar emotions resurfacing.

It’s these little things that get the best of you when you underestimate them. Those who adhere to good practices will always be rewarded in times of adversity. Complacency is the recipe for disaster as whatever can happen will happen. Of course, sometimes these things just happen beyond our control. But how much have you done to soften the blow?

We hate to tell you this, but Murphy’s Law does not discriminate. One good coping mechanism is believing that all things happen for a reason, and that there is a silver lining in every worst nightmare. “C'est La Vie” as María would often say. Nightmares don’t last forever, learn from your past mistakes and try your best not to repeat them.

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