THE WASH是你友好的邻家洗衣店，旨在重塑洗衣店的体验。他们的品牌由Verena Michelitsch设计，创造了一个非常积极和现代的外观，这对洗衣店来说是不寻常的，因为它们有一个破旧和不吸引人的声誉。即使是图标设计也采用了运动和纹理，这使得说明看起来更容易消化。字母在标志中的排列方式使它看起来几乎像是在翻滚的运动中--就像衣服在洗衣机中时的情况。它们可能看起来是微妙的细节，但它们是使你的洗衣店体验更愉快的细节。
"Sometimes when we’re under tremendous pressure and (facing) a lot of constraints on resources, we don’t actually have the luxury to go through the typical process. We just only need to identify a couple of most important things and just go with them." — Natasha Jen
What is so special about this experience is that the lighting and music are designed to engage the different types of senses. To be fully immersed in the experience, people are forced to be their most present selves, which reminds us of the times where there were no smartphones vying for our attention. It is the use of technology to remind us of a time before technology.
MARIA:
The New Laundromat Experience
Doing laundry does not feel like a chore - it is a chore. Most of us have no genuine intentions or motivations to do the laundry. We do it so that we would have something to wear to work tomorrow. Maria, on the contrary, loves doing laundry. This week, she presents to us the most inviting-looking laundromat that she has ever seen, one that might make her travel all the way to New York just to do her laundry.
THE WASH is your friendly neighbourhood laundromat that aims to reinvent the laundromat experience. Their branding, designed by Verena Michelitsch, creates a very positive and contemporary look which is unusual for laundromats as they have a reputation for being run-down and unattractive. Even the iconography design plays with movement and texture, which makes the instructions look a lot easier to digest. The way the letters have been laid out in the logo makes it look almost as if it was in a tumbling motion - like how it is when the laundry is in the washing machine. They may seem like subtle details, but they are details that count in making your laundromat experience a more pleasant one.
“I’ve used laundromats when I was studying. They were usually ugly and I never really looked forward to doing my laundry there. It’s amazing how design has the power to influence our daily decisions - even chores,” Maria tells us while still in awe of THE WASH’s branding.
EVELYN:
Finneas (not Eilish) O’Connell
When We All Fall Asleep, Where Do We Go? Well, this week, Evelyn goes into the life of Finneas O’Connell (this does not sound weird at all). If you do not already know who O’Connell is, he is a singer-songwriter, record producer, and also most famously known as the brother to singer Billie Eilish.
Watching the breakdown of the song ‘Bad Guy’ - that has over a billion streams - and realising it was not made by a huge production team blew our minds. Evelyn was really intrigued at the amount of effort that the sibling duo put in to compose and produce a song.
Understanding the creative process of any creative is always meaningful because they are always very unique to the individual. For Finneas and Billie, the process feels very down-to-earth and organic. Even when it comes to equipment, Finneas mentioned that all he needs is his little toolbox with recording essentials and also his laptop for production.
“Sometimes it’s really not about the tool but more about the craft,” Evelyn emphasises.
AKRAM:
Natasha Jen and the most important things
This week, Akram got inspired to share about one of his favourite girl bosses. Natasha Jen “is a designer, a thinker, a maker, an educator, and a partner at Pentagram.” Having watched many of the talks that she has given, Akram says that her design principles are always very simple and straightforward and he likes the way she approaches problems in design.
“Sometimes when we’re under tremendous pressure and (facing) a lot of constraints on resources, we don’t actually have the luxury to go through the typical process. We just only need to identify a couple of most important things and just go with them.” — Natasha Jen
