A fundamental part of every branding design process, “Type is Branding,” Elizabeth Carey Smith says it best. What’s Aquí’s favourite Type?

Choosing The Right Colours Can Make The Difference Between Business Success and Failure.

As creatives, we are susceptible to experiencing the imposter syndrome - feeling doubtful and insecure about our own work. This feeling can overwhelm us and make us lose sight of what we are working for. We're no experts, but all of us are familiar with that feeling. Existing in the same community, we think that it's important to lift each other up in times like these. This letter is essentially a reminder for ourselves, and for you, our fellow creatives.

Today, you will be joining us in a game of ‘Kiss, Marry, Kill' where we get a little too emotional talking about our relationship with certain PANTONE colours.