致创意伙伴们的一封信

2021年9月30日

如果你问我们创意行业的驱动力是什么,那一定是新颖性、不确定性和多变性。不瞒你说,快节奏和不断变化的环境也是我们的动力,我们相信你们大多数创意人员都有同感。学习和忙碌似乎从未停止过。尽管如此,我们也意识到,在这一领域,我们大多数人都容易患上冒名顶替综合症--对自己的工作感到怀疑和不自信。这种感觉会压垮我们,让我们忘记自己的工作目标。我们不是专家,但我们所有人都熟悉这种感觉。我们生活在同一个社区,我们认为在这种时候互相帮助是很重要的。这封信主要是提醒我们自己,也是提醒你们--我们的创意同仁。

亲爱的创意者们

"我不是一个人在战斗"

我们中最优秀的人都会患上 "冒名顶替综合症",这封信证明了我们是同舟共济的。对自己的工作持批评态度,将自己与他人进行比较以设定基准,这些都是可以做到的。但我们中的大多数人却忘了承认自己的成功,并将其归功于自己。在一个看重速度和产出的行业里,我们很容易觉得自己总是做得不够好,觉得自己的成就是 "纯粹的运气"。即使是最有才华的人--阿尔伯特-爱因斯坦--也会有这样的经历。作为创意人员,我们必须牢记,我们并不是在相互竞争,即使有时会有这种感觉。被你推上神坛的人可能也有同样的感受。

"我不需要怀疑自己"

对自己的工作持批评态度和怀疑态度之间有一条微妙的界线。前者来自于自我完善,而后者则来自于恐惧。我们所做的每一件作品都有改进的余地,尤其是在创意行业。相信自己的作品可以激励他人也这样做。自我怀疑会传染,但自信也会传染。拥抱自己的长处和短处;帮助他人看到自己作品的价值,但同时也要虚心接受批评。

"我的想法值得追求"

每一个想法都有机会成为伟大的想法--除非你放手一搏,否则永远不会知道。如果你有一个愿景,那就尽力帮助他人看到它。引用韦恩-格雷茨基(或迈克尔-斯科特)的一句话:"你错过了100%你没有抓住的机会"。最坏的情况就是你被拒绝了。但你可以这样想:每一次被拒绝,都让你离了解客户的需求更近了一步。所以,不要因为害怕被拒绝而放弃可能是个不错的创意。

"我的界限很重要"

有时,自我怀疑来自于苦恼。在这种时候,你会问自己:"这样做对吗?比 "我行我素 "更重要的是,你要有一套指导自己创意之旅的原则。我们比自己想象的更有控制力。在工作中,设定界限并学会与人沟通,会极大地影响你的工作体验。这也会鼓励与你共事的人也这样做,从而创造一个有利于坦诚交流的环境。当我们的心智更健康时,我们都能更好地工作,所以不要害怕掌控自己的健康。

"我的独特性就是我的优势"。

你是否因为认为自己不配表达自己的想法而忍气吞声?你是否总是同意大多数人的观点,因为你认为自己的观点不正确?我们有时都会这样做,但最终总是会后悔。我们的个性是任何人都无法剥夺的。它是原创的、真实的,这也是每一个伟大的创意项目的基础。把我们自己的一部分融入到我们所做的工作中,这才是有意义的、非凡的。如果你认为自己一无所长,那就再想想吧。

带着爱

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往上

A Letter to Creatives

September 30, 2021

如果你问我们创意行业的驱动力是什么,那一定是新颖性、不确定性和多变性。不瞒你说,快节奏和不断变化的环境也是我们的动力,我们相信你们大多数创意人员都有同感。学习和忙碌似乎从未停止过。尽管如此,我们也意识到,在这一领域,我们大多数人都容易患上冒名顶替综合症--对自己的工作感到怀疑和不自信。这种感觉会压垮我们,让我们忘记自己的工作目标。我们不是专家,但我们所有人都熟悉这种感觉。我们生活在同一个社区,我们认为在这种时候互相帮助是很重要的。这封信主要是提醒我们自己,也是提醒你们--我们的创意同仁。

Dear Creatives,

"I am not alone in this."

Imposter syndrome happens to the best of us, and this letter is proof that we're in this together. It's okay to be critical with our own work and compare ourselves with others to set benchmarks. But what most of us forget to do is recognise and credit ourselves for our own success. In an industry that values speed and output, it's easy to feel like you're constantly not enough; like your achievements are due to ‘sheer luck'. Even the most talented - Albert Einstein - experience this. As creatives, we have to remember that we're not pitting ourselves against each other, even if it feels that way sometimes. The very person that you've placed on the pedestal might just be feeling the same things.

"I don't need to doubt myself."

There's a fine line between being critical and being doubtful about your work. The former comes from a place of self-improvement whilst the latter comes from a place of fear. There's always room for improvement with every piece of work that we do, especially in the creative industry. Believing in your own work can inspire others to do the same. Self-doubt is contagious - but so is confidence. Embrace your strengths and weaknesses; help others see the value in your work but also be open to criticism at the same time.

"My ideas are worth pursuing."

Every idea has the chance to be a great idea – you will never know until you give it a go. If you have a vision, then try your best to help others see it. To quote Wayne Gretzky (or Michael Scott), “You miss 100% of the shots you don't take." The worst that could happen is that you get rejected. But think of it this way: every rejection is a step closer to understanding what the client wants. So don't let the fear of rejection get in the way of what could be a great idea.

"My boundaries are important."

Sometimes, self-doubt comes from a place of distress. In these moments, you find yourself asking “Is this the right thing to do?" What's more important than being a yes-man is having a set of principles that guide you on your journey as a creative. We have more control than we think. At work, setting boundaries and learning to communicate them shape your experience significantly. It also encourages people whom you work with to do the same, creating a conducive environment that allows for open communication. We all work better when our minds are healthier so don't be afraid to take charge of your own wellbeing.

"My uniqueness is what I bring to the table."

Are you holding back your thoughts because you didn't think you were deserving of expressing them? Are you always agreeing with the majority because you think your perspective isn't valid? We all do that sometimes, and we always end up regretting it. Our individuality is something that nobody can take away from us. It's original and authentic, which is what makes every great creative project. Putting a piece of ourselves into the work that we do is what makes it meaningful and extraordinary. If you think there's nothing you can offer, think again.

With love,
Aquí

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